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How to find motorsport sponsorship with Dino Zamparelli, Brian Sims & guests | #TRDCSHOW S7 E25

The Race Driver Coach by Enzo Mucci

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Mastering Motorsport Sponsorship

This chapter explores effective strategies for securing sponsorships in the motorsport industry, highlighting the importance of persistence and targeting the right decision-makers. It emphasizes the need for personalized storytelling and understanding sponsors' needs over generic proposals. The discussion also touches on the impact of the current financial climate on sponsorship opportunities and the importance of building strong relationships with potential sponsors.

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