Dino Zamparelli, a skilled race car driver with experience in the Porsche Carrera Cup, and Brian Sims, a sponsorship expert and author, share their insider knowledge on securing motorsport sponsorships. They discuss the power of networking and how smaller sponsors can significantly impact a driver’s journey. The duo also addresses common challenges like companies ghosting potential partners and the importance of crafting tailored approaches to attract sponsors. Their insights turn the complex world of sponsorship into actionable advice, making it accessible for aspiring racers.
