Scandinavian Product Podcast
#15 Building better roadmaps | Janna Bastow, inventor of "Now, Next, Later" and Founder & CEO at ProdPad
Aug 22, 2024
Janna Bastow, Co-founder of Mind the Product and CEO of ProdPad, shares her insights on effective product management. She discusses the creation of her popular roadmap framework, Now, Next, Later, spotlighting the importance of flexibility and user feedback. The conversation delves into how roadmaps can align with OKRs for strategic success and the significance of reflective practices in product teams. Janna also highlights the role of AI in reshaping product management, stressing the need for critical thinking and adaptability in this evolving landscape.
57:27
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Quick takeaways
- The Now Next Later framework emphasizes flexibility and uncertainty in roadmapping, allowing product teams to focus on strategic direction rather than strict timelines.
- Product managers should prioritize collaboration and stakeholder engagement to better understand market needs and refine product strategies iteratively.
Deep dives
Role of the Product Manager
The product manager's primary role is to engage with various stakeholders to uncover problems, opportunities, and challenges, rather than simply dictating a predetermined roadmap. They should facilitate discussions, ask the right questions, gather insights, and integrate feedback into the product strategy. This collaborative approach fosters a deeper understanding of customer needs and market dynamics, ultimately enhancing the product development process. By utilizing the roadmap as a prototype for the strategy, product managers can iteratively refine their plans based on stakeholder input.
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