The Philosophy of Business Longevity

My guest today is Janna Bastow.

Janna is the Co-founder of Mind the Product - the world’s largest product community - Founder & CEO at ProdPad, and the inventor of the widely adopted roadmap framework “Now, Next, Later”

There’s so much Janna and I could have talked about but we focused on what great roadmaps look like, and the future of product management.

We discussed:

* The story behind how Now Next Later was invented, from idea to widely spread roadmap framework

* Different ways to frame your roadmap based on your context

* Using roadmaps, written narratives, and OKRs together

* Roadmapping experiments

* Designing roadmaps in ways that enable you to revisit what you've done and measure your outcomes

* Roadmaps best practices

* Why all companies will eventually die and what we can do about it

* The Future of Product Management

* How will AI impact both the role of Product and the products we build

* And more

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