In this conversation with Ben Parr, an acclaimed author and entrepreneur, the focus is on the crucial role of attention in the startup landscape. They discuss how to transform intention into action and view attention-seeking positively. Ben shares insights on the seven attention triggers, emphasizing their importance for branding and investor attraction. He also explores common pitfalls founders face when vying for visibility and the psychological aspects of capturing interest. Ultimately, attention emerges as a vital currency for startup success.
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insights INSIGHT
Attention Is The Startup Gateway
Attention is the gateway from intention to action in startups.
People must notice your startup before engaging with it.
insights INSIGHT
Attention Equals Memory
Attention equals memory; if they don't remember you, you failed to capture attention.
Successful startups make their brand and product memorable to investors and customers.
volunteer_activism ADVICE
Seek Attention For Your Cause
Pursue attention nobly by promoting your idea, not yourself.
Humans relate better to individuals, so embody your startup's mission personally.
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The Power of Introverts in a World That Can't Stop Talking
Susan Cain
In 'Quiet', Susan Cain presents a comprehensive argument that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. She charts the rise of the 'Extrovert Ideal' and explores how it permeates various aspects of society, including workplaces, schools, and social interactions. Cain draws on research from biology, psychology, neuroscience, and evolution to demonstrate that introversion is common, normal, and valuable. The book offers advice for introverts on functioning in an extrovert-dominated culture and advocates for changes to support and recognize the contributions of introverts. It also distinguishes between introversion, shyness, and anti-social behavior, and highlights the unique strengths of introverts, such as deep thinking, persistence, and excellent negotiation skills.
In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?
In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.
In this episode, they explore:
Understanding why attention is crucial for turning intention into action.
Embracing attention-seeking as a positive pursuit, not something to be avoided.
Leveraging the seven triggers of attention at different stages to stand out.
Recognizing the growing value of attention and making every second count.
Navigating the psychology of attention to overcome barriers and capture interest.
Avoiding common mistakes founders make in seeking attention.
More on Ben Parr’s Info- Book and Newsletter
Captivology: The Science of Capturing People’s Attention:
Give us a public shout-out on LinkedIn or anywhere you have a social media following.
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