In this engaging discussion, Ben Parr, acclaimed author of "Captivology" and former Mashable editor-in-chief, shares his expertise on the attention economy. He explains why attention is a startup’s most valuable currency and how to turn intentions into actions. Parr highlights seven key triggers to capture interest and emphasizes the importance of storytelling and human connections. He also warns against common pitfalls founders face in seeking attention, advocating for strategic and authentic communication to thrive in a hypercompetitive landscape.