Capturing Attention for Startups

In today's fast-paced digital world, capturing and retaining attention is the most valuable currency for startups. But how can you thrive in a hypercompetitive landscape where rejection is the default response?

In this episode, Yaniv Bernstein and Chris Saad are joined by Ben Parr, acclaimed author of Captivology: The Science of Capturing People’s Attention, to dive deep into the attention economy.

In this episode, they explore:

• Understanding why attention is crucial for turning intention into action.
• Embracing attention-seeking as a positive pursuit, not something to be avoided.
• Leveraging the seven triggers of attention at different stages to stand out.
• Recognizing the growing value of attention and making every second count.
• Navigating the psychology of attention to overcome barriers and capture interest.
• Avoiding common mistakes founders make in seeking attention.

More on Ben Parr’s Info- Book and Newsletter

Captivology: The Science of Capturing People’s Attention: 

https://a.co/d/cNUCm3A 

The AI Analyst: https://www.benparr.com/ 

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Credits

Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/

Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠