Limited Supply S4 E8: Takeaways from Commerce Summit/Temu’s Dirty Secrets/Bullshit Awards
13 snips
Jun 7, 2023 AI Snips
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Convenience in Subscriptions
- Early subscription models focused on recurring revenue through discounts, neglecting customer convenience.
- Now, convenience is key, focusing on needs like avoiding running out of products or heavy lifting.
Native Deodorant Subscription Challenges
- Moiz Ali found that at Native Deodorant, the two-month subscription frequency was for his convenience, not the customer's.
- The cost to acquire direct subscribers was 10x higher than one-time purchasers, indicating resistance to subscribing.
Subscription Best Practices
- Emphasize how easy unsubscribing is to encourage subscriptions.
- Encourage one or two purchases before suggesting a subscription for a longer LTV.