

Here's how to build a waitlist, launch pricing for any new SaaS founder
Aug 3, 2023
AI Snips
Chapters
Transcript
Pricing Problem Discovery
- Nikhil discovered the pricing problem while working with SaaS companies in California.
- Many early-to-mid-stage startups struggled with pricing strategies, relying on online searches and competitor benchmarks.
Customer Discovery
- Validate product ideas through cold outreach on LinkedIn and email.
- Focus on understanding the pain points of potential customers by directly asking about their pricing challenges.
Cold Outreach Strategy
- Nikhil uses cold outreach on LinkedIn and email for customer interviews.
- He asks about pricing processes, tools used, and pain points to gather feedback and validate his product.