SaaS Interviews with CEOs, Startups, Founders

Here's how to build a waitlist, launch pricing for any new SaaS founder

Aug 3, 2023
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ANECDOTE

Pricing Problem Discovery

  • Nikhil discovered the pricing problem while working with SaaS companies in California.
  • Many early-to-mid-stage startups struggled with pricing strategies, relying on online searches and competitor benchmarks.
ADVICE

Customer Discovery

  • Validate product ideas through cold outreach on LinkedIn and email.
  • Focus on understanding the pain points of potential customers by directly asking about their pricing challenges.
ANECDOTE

Cold Outreach Strategy

  • Nikhil uses cold outreach on LinkedIn and email for customer interviews.
  • He asks about pricing processes, tools used, and pain points to gather feedback and validate his product.
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