Bloomberg Businessweek Bloomberg Businessweek: Black Friday Special
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Nov 29, 2024 Join Chief Revenue Officer of Rakuten Rewards, Julie Van Ullen, as she discusses shifting consumer behaviors this Black Friday, highlighting the rise in essentials spending and the allure of cashback incentives. Clint Henderson, from The Points Guy, shares insights on travel trends and the nuances of airline loyalty programs, emphasizing strategic use of rewards. Jurrien Timmer, from Fidelity, offers his macroeconomic perspective on market trends amid today’s uncertainties, probing the implications of significant cash surpluses in the economy.
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Black Friday Crowds
- Vonnie Quinn mentioned a live blog on Bloomberg Terminal following reporters across the country covering Black Friday.
- Reporters observed shoppers buying Taylor Swift merchandise and large crowds at Macy's due to warmer weather after a rainy Thanksgiving.
Unclear Discounts
- Vonnie Quinn and Carol Messer discuss Black Friday discounts at Macy's.
- Messer noted substantial discounts but unclear signage, making it difficult to determine the final price.
Browsing vs. Buying
- Rakuten Rewards sees consumers browsing less but purchasing more this Black Friday.
- This suggests that shoppers are doing research beforehand and buying when they see good value.