Bloomberg Businessweek: Black Friday Special
Bloomberg Businessweek
Shifting Consumer Trends for Black Friday
This chapter explores the evolving consumer behaviors as Black Friday approaches, noting a trend towards decisive shopping amidst economic uncertainties. It highlights Rakuten Rewards' competitive edge in loyalty programs and the changes in spending priorities toward essentials rather than traditional gifts. Additionally, it discusses strategies for brick-and-mortar retailers to remain competitive against online shopping, emphasizing the value of cashback incentives and customer engagement.
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