The Creator Spotlight Podcast Most creators will not make it 3+ years ft. Lia Haberman
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Nov 25, 2025 Lia Haberman, a social media strategist and creator-economy expert, shares insights on why creators typically struggle to last beyond three to four years. She discusses the importance of focusing on evergreen content, how to identify valuable platform features, and the shifting landscape of social media. Lia emphasizes the need for creators to build businesses beyond brand deals and critiques platforms like Instagram for their lack of support. She predicts trends for 2026, highlighting the rise of mid-form video and LinkedIn while advising creators to pivot with changing trends.
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Three-To-Four Year Creator Window
- Creators typically have a 3–4 year peak where they're most marketable and discoverable.
- Build business assets (products, services, companies) alongside content to outlast platform churn.
Use Teen Adoption As A Signal
- Use teen girls' organic adoption as an early signal when evaluating new social apps.
- Check for authentic, unpaid teen engagement before investing time or budget.
Watch For Feature Support Signals
- Evaluate new platform features by watching for practical support steps, not hype.
- Wait until CEOs talk, blog posts appear, tools launch, and metrics follow before fully committing.