Lia Haberman

Lia Haberman, a social media strategist and creator-economy expert, shares insights on why creators typically struggle to last beyond three to four years. She discusses the importance of focusing on evergreen content, how to identify valuable platform features, and the shifting landscape of social media. Lia emphasizes the need for creators to build businesses beyond brand deals and critiques platforms like Instagram for their lack of support. She predicts trends for 2026, highlighting the rise of mid-form video and LinkedIn while advising creators to pivot with changing trends.