Ankler Agenda BONUS EP: 2025 Creator Economy Winners and Losers with Natalie Jarvey and Lia Haberman
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Dec 21, 2025 Join Lia Haberman, a writer known for her In Case You Missed It newsletter, and Natalie Jarvey as they recap the wild world of the creator economy in 2025. They discuss the mainstream rise of creators, from MrBeast's Hollywood ventures to Ms. Rachel's Netflix success. Dive into YouTube's transformation into a TV platform and the exciting evolution of live creator content. The duo also awards playful superlatives and critiques tone-deaf brand stunts, all while contemplating the future of creators in Hollywood.
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YouTube Is Now Considered Television
- YouTube has crossed into being perceived as television, driven by Nielsen measurement and live/sports viewership.
- That shift pushed Hollywood and tech to take YouTube seriously as a primary competitor to streaming platforms.
Award Shows And TV Move To Platforms
- Major cultural institutions and tech players are aligning behind platform-first distribution, exemplified by the Oscars moving to YouTube.
- Platforms like Instagram are responding with TV apps, signaling a broader industry pivot toward platform-native TV experiences.
Drop Buzzwords And Engagement Bait
- Avoid overused platform buzzwords like "democratize" and vague uses of "community"; they dilute meaning.
- Steer clear of engagement-bait tactics and clickbait phrasing that manipulate algorithms rather than build real audiences.