Lia Haberman is a social media strategist, creator economy expert and writer behind one of the industries leading newsletters, ICYMI (In Case You Missed It.) Lia breaks down why most creators only last 3–4 years, how to spot real platform trends, where creators should focus in 2026, and how to build a business that survives algorithm shifts.
Read the newsletter: https://www.creatorspotlight.com/profiles
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Lia Haberman
Francis Zierer
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Timestamps
00:00 Introducing Lia Haberman
01:20 The 3 year shelf life of a creator
08:45 Knowing which platforms to invest in
16:21 7 signs of a good platform feature
25:52 The most valuable platforms for creators
34:35 Defining the 7 formats of content
39:24 Why are marketers spending on Instagram?
41:25 Keeping content free vs paid
47:03 Social media trends of 2025
54:27 How to grow online in 2026
