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How I Tested That
Dave Masters | How I Tested Buying and Selling Homes
Apr 3, 2024
Dave Masters, Director of Product at Realtor.com, shares insights on testing in big companies. Topics include breaking out of the feature factory mindset, customer interviews for testing new product ideas, using customer quotes in experiments, concierge vs Wizard of Oz experiments, and tips for product managers championing experimentation.
33:17
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Quick takeaways
- Customer interviews drive product insights and development process.
- Wizard of Oz experiments offer insight into testing ideas without full development.
Deep dives
Testing the Owner Dashboard Feature at Realtor.com
At Realtor.com, the director of product discusses testing a new product feature aimed at homeowners, the owner dashboard. The team received feedback from homeowners considering selling about the challenges they faced, leading to the idea of merging existing tools to address their needs. Through a test case, they aimed to validate the value proposition of this integration, using customer insights to guide the process.
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