12min chapter

How I Tested That cover image

Dave Masters | How I Tested Buying and Selling Homes

How I Tested That

CHAPTER

Evolution of Product Offerings Through Customer-Centric Approaches

The chapter explores the journey of repackaging and repurposing tools based on customer feedback, emphasizing the importance of solving specific problems, evolving products based on insights, and balancing manual work with customer relationships. It discusses the benefits and challenges of concierge testing, transitioning from manual to automated processes, and the resistance product managers may face in larger companies. The speakers delve into segmenting experiments, the magical feel of handcrafted products, and the impact of involving a person in testing experiences.

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