The Watson Weekly - Your Essential eCommerce Digest
Watson Weekly: Navigating the Digital Commerce Maze with Bryan House
Apr 3, 2025
Bryan House, President of Elastic Path and a veteran in commerce, shares insights on modern digital commerce challenges. He discusses why many companies still struggle despite having strategies, pointing to knowledge gaps and outdated mindsets. The conversation dives into the evolving roles of CFOs and CMOs, the impact of AI, and the importance of composable commerce. House also explores the changing dynamics of customer loyalty and the need for innovative subscription models to tackle high acquisition costs, all while navigating the complexities of re-platforming and user experience.
43:50
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Quick takeaways
- Companies struggle with digital commerce due to outdated mindsets and tech investment roadblocks despite claiming to have clear strategies.
- The shift towards customer loyalty and subscription models is crucial as businesses aim to build sustainable relationships amidst rising acquisition costs.
Deep dives
Elastic Path's Unique Offering
Elastic Path focuses on providing composable commerce solutions to manufacturers, wholesalers, and branded retailers. The company aims to help organizations with complex product catalogs or high-scale requirements create an online experience that mirrors the in-store interaction with customers. For example, Serena and Lily utilizes Elastic Path to enable customers to customize furniture extensively, replicating the personalized service of interior designers. This capability allows businesses to not only offer vast customization options but also ensures that their unique commerce needs are met effectively.
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