Watson Weekly: Navigating the Digital Commerce Maze with Bryan House
The Watson Weekly - Your Essential eCommerce Digest
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Navigating Digital Commerce Insights
This chapter focuses on understanding customer needs in digital commerce and its impact on organizational strategies, particularly through integrating customer success teams with product management. It discusses the current state of e-commerce platforms, revealing a significant interest in re-platforming as businesses aim to enhance user experience amid tightening budgets. Additionally, it highlights the complexities surrounding conversion rates and the challenges traditional businesses face in adapting to a competitive digital landscape.
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