Bryan House

Bryan House, Chief Experience Officer at Elastic Path, discusses the close collaboration between product and customer success. They explore how to build a customer-centric organization and improve collaboration between sales, customer success, and product teams. They also discuss their role in prioritizing customer feedback and involving customers in product development. Additionally, they highlight the positive impact of bridging the gap between product and sales teams in customer interactions and relationships. Finally, they share insights on incorporating customer anecdotes when presenting to executive teams.

Bryan House, President of Elastic Path and a veteran in commerce, shares insights on modern digital commerce challenges. He discusses why many companies still struggle despite having strategies, pointing to knowledge gaps and outdated mindsets. The conversation dives into the evolving roles of CFOs and CMOs, the impact of AI, and the importance of composable commerce. House also explores the changing dynamics of customer loyalty and the need for innovative subscription models to tackle high acquisition costs, all while navigating the complexities of re-platforming and user experience.