Watson Weekly: Navigating the Digital Commerce Maze with Bryan House
The Watson Weekly - Your Essential eCommerce Digest
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Navigating eCommerce Evolution
This chapter explores the differences between replatforming and optimizing eCommerce solutions, introducing the concept of 'unplatforming' for more flexible integrations. It emphasizes the transformative role of AI in enhancing efficiency and shaping front-end development, as well as the importance of APIs in modern digital commerce. The discussion also addresses challenges posed by legacy systems and highlights the need for innovative thinking in integrating AI for improved customer interactions.
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