09. Pricing Your Services and 9 Other Top Questions Answered

The E-Myth Revisited challenges the common assumption that most businesses are started by entrepreneurs. Instead, Gerber argues that most businesses are started by technicians who understand the technical work but not the business itself. The book introduces the concept of the E-Myth and explains that successful business owners must balance three roles: the Entrepreneur (the visionary), the Manager (the planner and organizer), and the Technician (the one who performs the technical work). Gerber emphasizes the distinction between working 'in' your business and working 'on' your business, and he provides strategies for systemizing and scaling businesses, including the concept of the Franchise Prototype.

In 'Company of One,' Paul Jarvis challenges the conventional notion that business growth must always mean scaling up. He argues that staying small can provide more freedom, independence, and a better quality of life. The book offers practical advice on setting up a solo business, determining desired revenues, keeping clients happy, and dealing with crises. Jarvis emphasizes the importance of resilience, autonomy, speed, and simplicity in running a successful 'company of one. ' This approach is particularly appealing to solo entrepreneurs and small business owners who prioritize a balanced and fulfilling life over traditional growth models.

This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives. The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7). The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw. Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement.

In 'Side Hustle,' Drew Golden crafts a thrilling mystery centered around FBI agent Wynn Cabot, who has dyslexia. Despite his condition, Cabot's unique perspective proves beneficial in solving a series of intricate crimes, including bank safe deposit box heists and money laundering, which are intertwined with murder. The novel explores Cabot's abilities and challenges as he navigates these complex cases.