

The Botched Software Update That Cost $600 Million
76 snips Mar 6, 2025
Ben Cohen, a WSJ reporter known for his incisive coverage of tech mishaps, dives into Sonos' disastrous software update that cost the company about $600 million in market cap. He discusses the widespread customer dissatisfaction and the fallout that included layoffs and a CEO exit. The conversation touches on the struggle to maintain a robust user experience in the high-end audio market and the challenges of navigating software update pitfalls. Cohen also shares insights on how Sonos is attempting to rebuild trust and stabilize its operations after the crisis.
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Past Software Update Disasters
- In 2014, an iPhone update caused widespread phone crashes.
- Similarly, a 2016 Nest thermostat update left users cold due to malfunctions.
CrowdStrike Update Disruption
- A CrowdStrike software update in 2023 caused significant travel delays across multiple industries.
- These examples highlight the potential consequences of faulty software updates.
Sonos: A Premium Audio Ecosystem
- Sonos is known for its premium smart audio products and ecosystem, similar to Apple.
- Users often own multiple Sonos products, averaging three per household, for multi-room audio control.