The StoryBrand Podcast #51: StoryBrand Christmas Special: The Radio Drama that Could Save Your Business in 2026
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Dec 22, 2025 In a heartwarming holiday special, brothers Pete and Joe Manley grapple with saving their late mother's board game company. Pete, the thoughtful younger brother, champions storytelling and the StoryBrand framework, emphasizing customer focus over tech gimmicks. Joe, the confident eldest brother, initially pursues a flashy digital strategy but learns the hard way about the importance of clear messaging. Together, they navigate family ties and business challenges, ultimately discovering that connection is key to their success.
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Clarity Is The Business Multiplier
- Unclear messaging is the silent killer of great businesses and must be fixed before growth plans.
- The StoryBrand framework repositions the customer as the hero and the brand as the guide to clarify message.
An Inheritance And A Riddle
- Dorothy Manley bequeaths Joe the company and leaves Pete with a cryptic riddle: "Find the gold."
- The brothers inherit a once-valuable business suddenly facing a collapsed stock price.
How Story Structure Clarifies Messaging
- The StoryBrand framework frames customers as heroes with external, internal, and philosophical problems.
- Brands must position themselves as the empathetic, competent guide who gives a clear plan and call to action.