Joe Manley

In a heartwarming holiday special, brothers Pete and Joe Manley grapple with saving their late mother's board game company. Pete, the thoughtful younger brother, champions storytelling and the StoryBrand framework, emphasizing customer focus over tech gimmicks. Joe, the confident eldest brother, initially pursues a flashy digital strategy but learns the hard way about the importance of clear messaging. Together, they navigate family ties and business challenges, ultimately discovering that connection is key to their success.