New Books in Critical Theory Ulises Ali Mejias and Nick Couldry, "Data Grab: The New Colonialism of Big Tech and How to Fight Back" (U Chicago Press, 2024)
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Dec 21, 2024 
Ulises Mejias, a Communication Studies Professor, and Nick Couldry, a Media and Communications expert, dive deep into the alarming realities of data colonialism in their new book, "Data Grab." They reveal how Big Tech exploits personal data, framing it as a modern form of colonialism. The duo discusses the implications of the gig economy, the risks of AI, and the struggles for worker rights. They also explore historical parallels to highlight the need for resistance and advocate for practical activism through their initiative, Tierra Comun.
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Data Colonialism's Four X's
- Data colonialism mirrors historical colonialism in its extraction of resources.
- This involves exploring, expanding, exploiting, and exterminating, as described in Sid Meier's Civilization game.
Data Territories and Control
- Data territories, like physical land, grant absolute control to their owners.
- Platforms are data territories where every action is captured, impacting workers and everyday life.
Lyft Driver's Revelation
- A Lyft driver revealed that the company takes 42% of surge-priced fares.
- This incentivizes drivers and passengers to transact off-platform, highlighting exploitation.
