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Ulises Ali Mejias and Nick Couldry, "Data Grab: The New Colonialism of Big Tech and How to Fight Back" (U Chicago Press, 2024)

New Books in Critical Theory

CHAPTER

Exploitation and Data Colonialism in the Gig Economy

This chapter explores the exploitative nature of the gig economy within the Forex model, emphasizing the impact of algorithmic management on worker wages and increased prices for users. It examines the role of AI in labor practices, addressing biases and the potential erosion of workers' rights, while also connecting these issues to educational contexts and the emerging concerns of data colonialism. By drawing parallels between historical colonialism and modern data practices, the chapter highlights the ethical implications and systemic inequalities perpetuated by technological advances.

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