The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs I Helped Them Stop Wasting Money on the Wrong Audience⏐Ep. #247
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Nov 14, 2025 Explore the innovative concept of portable pickleball courts and how to transform it into a thriving business. Discover effective strategies for identifying target audiences, including hardcore players and wealthy homeowners. Uncover the power of testing demand through surveys and Facebook ads tailored for different demographics. Learn how to structure ad campaigns, optimize landing pages, and utilize retargeting techniques. Consider the potential for a franchise model, all while focusing on building trust and generating validation before diving into marketing.
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Host Bought A Portable Court To Test
- Chris ordered a portable pickleball court and found it very heavy to handle.
- He brought a friend to help and tested turning the product into a business.
Validate Demand Before Spending
- Do validate demand first using PickFu polls before spending on ads or inventory.
- Use that data to guide Facebook audience targeting and messaging decisions.
Multiple Distinct Customer Segments
- Porta Courts has at least four distinct customer groups: diehard players, wealthy homeowners, entrepreneurs, and institutions.
- Each group requires different messaging, pricing, and sales channels to convert.