Retargeting Visitors and Lowering Acquisition Costs

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HoldCo Bros are back! In this episode, Nik and I dig into a super interesting business idea — Porta Courts, a portable pickleball court company started by Nik’s brother-in-law. We break down how he can turn it into a real business, from testing demand with PickFu surveys to running Facebook ads the right way.

We go deep into how to identify the right target audience — from hardcore pickleball players and luxury homeowners to schools, hotels, and local entrepreneurs who could rent these courts out like bounce houses. I share a step-by-step framework for setting up ad campaigns, building high-trust landing pages, and using data to figure out what messaging actually converts.

We also talk about how this could evolve into a local franchise-style model and why every new product launch should start with real validation before spending a dollar on marketing.

Try PickFu and get 50% off your first poll with code TKOPOD at https://www.pickfu.com/#_r_tkopod

Enjoy!

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