Success Story with Scott D. Clary Lavell Juan - Built a NASDAQ Company (Brag House) at 30 | How to Build Movements Not Companies
Oct 19, 2025
Lavell Juan Malloy, co-founder and CEO of Brag House Holdings, discusses engaging Gen Z through gaming and college sports. He shares insights on why Gen Z is hard to reach, emphasizing their need for authenticity and community over mere audiences. Lavell recounts his journey from securities lawyer to entrepreneur, sparked by personal experiences in college sports. He delves into the importance of grassroots culture, navigating major partnerships, and scaling while maintaining authenticity. His advice on taking calculated risks and surrounding oneself with the right people resonates throughout.
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Gen Z Consumes Content Differently
- Gen Z consumes content differently: most are cord-cutters, use ad blockers, and play games weekly.
- Brag House targets the cultural intersection of gaming, college sports, and social interaction to reach them authentically.
Let Users Build The Platform
- Build with your users, not for them: recruit ambassadors and listen to their feedback.
- Let authentic community input shape product features to create stickiness.
Injury Sparked The Idea For Brag House
- After tearing his Achilles, Lavell used gaming to replace the team camaraderie he lost from sports.
- That experience inspired him to recreate college-sports community inside a gaming-social platform.