Why Gen Z Is Hard to Reach

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Lavell Juan Malloy is the Co-Founder and Chief Executive Officer of Brag House Holdings (NASDAQ: TBH), a media-tech company he recently capitalized with $15 million. A former securities lawyer at Weil, Gotshal & Manges who represented Fortune 500 clients, he’s achieved two startup exits and secured partnerships with Coca-Cola, McDonald’s, and Learfield. He now leads the company’s strategy to dominate Gen Z engagement through gaming and college sports.​​​​​​​​​​​​​​​​

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➡️ Talking Points

00:00 – Intro

01:33 – Why Gen Z Is Hard to Reach

04:44 – The Moment That Changed Everything

12:57 – Community vs. Audience

15:54 – You Can’t Buy Culture

20:08 – Scaling Without Losing Your Soul

35:47 – Sponsor Break

38:46 – Landing Major Partnerships

42:17 – What Makes a Career “Dangerous”

47:30 – The Psychology of Starting Over

52:41 – Starting Over vs. Starting Fresh

57:48 – Sponsor Break

1:00:40 – Reinventing Yourself the Right Way

1:09:41 – The Power of Asking for Help

1:15:16 – Staying Strong Through Self-Doubt

1:20:12 – Advice to His 20-Year-Old Self

1:21:38 – The One Lesson for His Kids