The Storytelling Lab

The Domino Framework: A Simple Structure for Impactful Business Stories with Jyoti Guptara

Oct 14, 2024
Jyoti Guptara, a published novelist known for her fantasy thrillers, discusses the dynamic fusion of storytelling and business communication. She shares insights from her unexpected journey into corporate storytelling, emphasizing how effective narratives can captivate and engage audiences. Jyoti reveals the impact of integrating fiction writing skills into professional settings and explores the transformative role of AI in modern storytelling. The episode showcases how crafting compelling stories can revolutionize business practices and enhance connections.
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ANECDOTE

From Novelist to Business Storyteller

  • Jyoti Guptara's storytelling journey began while observing executives in Geneva.
  • He noticed that their public speaking lacked the human element present in private conversations.
INSIGHT

Storytelling as a Human Skill

  • Storytelling is a human communication skill, not limited to specific formats.
  • Guptara seamlessly integrates his fiction writing skills into business storytelling.
ADVICE

Creating a Culture of Storytelling

  • Create a culture of storytelling within organizations.
  • Model storytelling so that its influence persists even when leaders are absent.
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