HUNGRY. The Marketing Expert: How Nandos, Pret A Manger, Green & Blacks Make Consumers Addicted
Aug 25, 2025
Mark Palmer, a marketing ace who has shaped brands like Nandos and Pret A Manger, shares invaluable insights into brand strategy. He discusses the importance of having tough conversations in business and how to navigate sensitive topics effectively. Palmer reveals his innovative approach to brand building, emphasizing the role of creative teams and data in shaping consumer loyalty. He also highlights lessons from his experiences with challenger brands and the importance of aligning team dynamics with branding efforts for long-term success.
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Handle Tough Conversations Fast
- Prepare thoroughly and get straight to the point when you must have a difficult conversation.
- Be ruthless in decision-making but generous and kind in execution.
Use Facts And Try Role Reassignment
- Use clear examples and facts when giving feedback so it’s not personal.
- Try tactical role changes before firing, but don't wait forever if fit is wrong.
Product Before Brand
- Start brand work from the product: belief in the product must come first.
- You can layer brand around genuinely great product to unlock immediate improvements.