Mark Palmer

Mark Palmer, a marketing ace who has shaped brands like Nandos and Pret A Manger, shares invaluable insights into brand strategy. He discusses the importance of having tough conversations in business and how to navigate sensitive topics effectively. Palmer reveals his innovative approach to brand building, emphasizing the role of creative teams and data in shaping consumer loyalty. He also highlights lessons from his experiences with challenger brands and the importance of aligning team dynamics with branding efforts for long-term success.