The Marketing Expert: How Nandos, Pret A Manger, Green & Blacks Make Consumers Addicted
HUNGRY.
00:00
Navigating International Markets
This chapter explores the marketing strategies of brands like Pret A Manger and Green & Blacks as they expand into international markets, particularly Australia and the U.S. It examines the cultural nuances that influence brand messaging and highlights the competitive dynamics of the Australian grocery sector, characterized by major players Woolworths and Coles. The discussion also covers the challenges faced by international brands, emphasizing the need for tailored strategies and local production considerations.
Play episode from 01:35:12
Transcript
