The Diary Of A CEO with Steven Bartlett E41: The Heaton Brothers: From Horwich to Hollywood
Nov 14, 2019
George and Mike Heaton, co-founders of the renowned streetwear brand Represent, share their inspiring journey from Horwich to Hollywood. They discuss the challenges of originality in a saturated market while balancing their roles as brothers and business partners. Their commitment to sustainability reflects a shift from material success to meaningful experiences. The brothers candidly explore the importance of mental health, teamwork, and authenticity in fashion, highlighting how family values shape their entrepreneurial aspirations.
AI Snips
Chapters
Transcript
Episode notes
Rolls Royce Encounter
- Steven Bartlett first encountered the Heaton brothers when one pulled up in a Rolls Royce.
- This sparked Bartlett's interest in their brand, Represent.
Humble Beginnings
- Represent began in George Heaton's bedroom, fueled by his graphic design background.
- It expanded to a shed, then the whole house, demonstrating organic growth.
Authenticity in Design
- Represent's unique style comes from the Heaton brothers' individuality during their upbringing.
- They create clothing they personally want to wear, reflecting their identity.