The Diary Of A CEO with Steven Bartlett
E41: The Heaton Brothers: From Horwich to Hollywood
Nov 14, 2019
George and Mike Heaton, co-founders of the renowned streetwear brand Represent, share their inspiring journey from Horwich to Hollywood. They discuss the challenges of originality in a saturated market while balancing their roles as brothers and business partners. Their commitment to sustainability reflects a shift from material success to meaningful experiences. The brothers candidly explore the importance of mental health, teamwork, and authenticity in fashion, highlighting how family values shape their entrepreneurial aspirations.
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Quick takeaways
- Represent clothing brand saw significant growth in annual turnover and expanded into high-end stores, attracting celebrity clients.
- Running a business with friends who are like family requires trust and mutual respect, despite having different personalities and strengths.
Deep dives
Building a Globally Renowned Streetwear Brand
Two brothers, George and Mike Heaton, started the clothing brand Represent in Manchester. Initially operating from their dad's backyard, they eventually moved into their own space. The brand's annual turnover increased significantly from 1.8 million in 2014 to nearly 10 million in 2018. Represent is now stocked in over 160 outlets, including high-end stores like Harvey Nichols and Selfridges. The brothers' unique style and personal journey have attracted celebrity clients like Justin Bieber and the Kardashians.
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