DTC Podcast Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization
Nov 4, 2024
Nick Lamothe, Senior Director of Custom Footwear at Crocs, is on a mission to revolutionize how Crocs serves B2B and team markets. He shares insights on the rise of custom Crocs and how they enhance brand partnerships. Topics include tackling customization challenges, leveraging AI for future innovations, and the significance of creative marketing strategies. Nick also discusses the potential of global expansion and the impact of collaborations with creators on brand engagement. Custom footwear is truly reshaping Crocs’ approach to the market!
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
Custom Footwear at Crocs
02:51 • 14min
Exploring Collaborative Marketing and Custom Product Strategies
16:53 • 2min
Innovative Competitions and Global Market Potential for Custom Crocs
18:52 • 3min
Strategic Growth Tactics for Custom Footwear
21:23 • 2min
Creative Marketing with Custom Crocs
23:00 • 5min