Nick Lamothe

Nick Lamothe, Senior Director of Custom Footwear at Crocs, is on a mission to revolutionize how Crocs serves B2B and team markets. He shares insights on the rise of custom Crocs and how they enhance brand partnerships. Topics include tackling customization challenges, leveraging AI for future innovations, and the significance of creative marketing strategies. Nick also discusses the potential of global expansion and the impact of collaborations with creators on brand engagement. Custom footwear is truly reshaping Crocs’ approach to the market!