Nick Lamothe

Senior Director of Custom Footwear at Crocs, focusing on transforming Crocs' approach to customization for B2B and team markets.

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Nov 4, 2024 • 28min

Ep 453: Scaling Custom Footwear at Crocs – Inside B2B Strategies and Customer Personalization

Nick Lamothe, Senior Director of Custom Footwear at Crocs, is on a mission to revolutionize how Crocs serves B2B and team markets. He shares insights on the rise of custom Crocs and how they enhance brand partnerships. Topics include tackling customization challenges, leveraging AI for future innovations, and the significance of creative marketing strategies. Nick also discusses the potential of global expansion and the impact of collaborations with creators on brand engagement. Custom footwear is truly reshaping Crocs’ approach to the market!