The Frictionless Experience

Connecting Teams, Technology, and Customers: A Frictionless Approach with Petco’s Angel Singh

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Oct 28, 2024
Angel Singh, VP of Customer Experience at Petco, brings a wealth of knowledge from top retailers like Home Depot and Sephora. He discusses the significance of aligning teams towards customer-centric goals to eliminate silos, enhancing personalization through unified data, and leveraging AI as a partner in creating memorable experiences. Angel emphasizes that understanding diverse customer dynamics, especially younger generations, is crucial for building a seamless customer journey, ensuring businesses remain connected to their audience.
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