4min chapter

The Frictionless Experience cover image

Connecting Teams, Technology, and Customers: A Frictionless Approach with Petco’s Angel Singh

The Frictionless Experience

CHAPTER

Intro

This chapter emphasizes the significance of understanding customer experiences, particularly during tough times like the COVID-19 pandemic. It illustrates this with a touching story and discusses the importance of team collaboration while introducing a creative side venture that aligns with the principles of customer care.

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