10min chapter

The Frictionless Experience cover image

Connecting Teams, Technology, and Customers: A Frictionless Approach with Petco’s Angel Singh

The Frictionless Experience

CHAPTER

Building a Seamless Customer Journey

This chapter explores the key elements necessary for creating a frictionless customer experience across diverse channels. It emphasizes the importance of collaboration among teams, breaking down silos, and aligning goals to enhance customer satisfaction and retention.

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