Affiliated: ClickBank‘s Official Affiliate Marketing Podcast
Ep. 204 - How to WIN with Meta Ads in 2025 ft. Cem Verghese & Syed Qadri
Apr 28, 2025
Cem Verghese, Co-Founder of Venture Beyond, and Syed Qadri, a scaling expert, share their insights on leveraging Meta ads for growth. They discuss their extraordinary journey managing over $50 million in ad spend and the critical transition from traditional marketing to an AI-driven landscape. The duo highlights the significance of creativity, authentic partnerships with healthcare professionals, and the evolving nature of consumer psychology. Listeners gain valuable tips for navigating the intricacies of Facebook advertising while encouraging a culture of collaboration in marketing.
56:33
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Quick takeaways
- Experts emphasize the necessity of transitioning from narrow to broad audience targeting, enhancing campaign effectiveness through creative storytelling.
- Collaboration between Cem and Syed demonstrates the power of combining individual strengths for better agency management and continuous improvement.
Deep dives
Diamond-Level Insights into Media Buying
The episode features top media buying experts who share valuable insights into improving Meta campaign performance. They emphasize the importance of adapting to changes in the advertising landscape, particularly with algorithm updates that affect targeting capabilities. The experts suggest shifting focus from traditional techniques, like narrow audience targeting, to broad audience targeting combined with compelling creative content. By leveraging creativity and narrative in advertisements, marketers can better engage consumers and boost campaign effectiveness.
