Affiliated: ClickBank‘s Official Affiliate Marketing Podcast

Ep. 204 - How to WIN with Meta Ads in 2025 ft. Cem Verghese & Syed Qadri

Apr 28, 2025

Cem Verghese, Co-Founder of Venture Beyond, and Syed Qadri, a scaling expert, share their insights on leveraging Meta ads for growth. They discuss their extraordinary journey managing over $50 million in ad spend and the critical transition from traditional marketing to an AI-driven landscape. The duo highlights the significance of creativity, authentic partnerships with healthcare professionals, and the evolving nature of consumer psychology. Listeners gain valuable tips for navigating the intricacies of Facebook advertising while encouraging a culture of collaboration in marketing.

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ANECDOTE

Early Agency Success Story

Cem and Syed started their agency journey as young freelancers while still in school and university.
They gradually grew their business by obsession and passion, eventually scaling to millions in monthly ad spend with a sizeable team.

ADVICE

Obsession Drives Mastery

Obsess about the marketing process, not just the outcome.
Loving the process leads to mastery and long-term success in affiliate marketing.

INSIGHT

Meta Ads Are a Creative Game

Meta ads success is now focused on creative and funnel strategy over narrow targeting.
Facebook's AI handles targeting well; advertisers must prioritize standout creative assets.

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