Cem Verghese, Co-Founder of Venture Beyond, and Syed Qadri, a scaling expert, share their insights on leveraging Meta ads for growth. They discuss their extraordinary journey managing over $50 million in ad spend and the critical transition from traditional marketing to an AI-driven landscape. The duo highlights the significance of creativity, authentic partnerships with healthcare professionals, and the evolving nature of consumer psychology. Listeners gain valuable tips for navigating the intricacies of Facebook advertising while encouraging a culture of collaboration in marketing.
