The Rebooting Show

Hearst's Bridget Williams on a 'thoughtful mercenary' approach to the local news business

Nov 21, 2023
Guest
Bridget Williams
Bridget Williams, a veteran of the industry, discusses the sustainable business model for Hearst news outlets and the importance of a 'thoughtful mercenary' approach to local news. They explore revenue diversification, adapting to market changes, and the value of investigative reporting. The chapter also emphasizes the significance of subscriptions for newspaper revenue and finding the balance between journalism and commerce. Additionally, they discuss the power of natural language in event service and the challenges in the digital advertising landscape. Lastly, they highlight the need for real change in the media ecosystem.
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Chapters
Transcript
Episode notes
1
Introduction
00:00 • 5min
2
Supporting Journalism and Adapting to Changing Market Conditions
04:46 • 13min
3
The Importance of Subscriptions for Newspaper Revenue
17:54 • 9min
4
Finding the Balance Between Journalism and Commerce in Local News
27:10 • 3min
5
The Power of Natural Language in Event Service
30:01 • 3min
6
Challenges in the Digital Advertising Landscape
33:16 • 12min
7
Challenges and the Need for Real Change in the Media Ecosystem
44:56 • 2min