Hearst's Bridget Williams on a 'thoughtful mercenary' approach to the local news business
The Rebooting Show
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Supporting Journalism and Adapting to Changing Market Conditions
The speaker discusses their belief in the importance of supporting journalism and generating funding through a mercenary mindset. They highlight the use of aggregation and social media for audience engagement and the need to adapt to evolving market conditions. The chapter also explores the challenges and opportunities in the local news industry and emphasizes the value of investigative reporting and balancing short-term gains with long-term goals.
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