Challenges in the Digital Advertising Landscape

Bridget Williams is a veteran of the industry. I first got to know Bridget when she was at Business Insider prior to heading to Food52 before landing at Hearst Newspapers in tk, where she is chief commercial officer. On this week’s episode of The Rebooting Show, we spoke about the progress toward a sustainable business model for Hearst news outlets like The Houston Chronicle, The San Francisco Chronicle and others around the country. All told, Hearst newspaper properties have 400,000 digital subscribers.

Bridget and I discuss how a "thoughtful mercenary" approach to local news means looking to non-news products to provide utility to communities to subsidize the critical impact journalism that is disappearing from many places.