Bridget Williams, a veteran of the industry, discusses the sustainable business model for Hearst news outlets and the importance of a 'thoughtful mercenary' approach to local news. They explore revenue diversification, adapting to market changes, and the value of investigative reporting. The chapter also emphasizes the significance of subscriptions for newspaper revenue and finding the balance between journalism and commerce. Additionally, they discuss the power of natural language in event service and the challenges in the digital advertising landscape. Lastly, they highlight the need for real change in the media ecosystem.
