Poplar Homes: Surviving and Thriving in the Property Management Industry

Poplar Homes is a national property management and technology company that has been in the game for nine years. They have successfully navigated the challenges of the industry, going from brute force product-market fit discovery to streamlining their operational processes. Poplar Homes has expanded their portfolio to include 15,000 doors in 17 different states and 24 metro markets. The company has also embraced mergers and acquisitions to accelerate growth, focusing on asset purchases and integrating acquired businesses onto their platform. They have built a one-click rental experience for residents and are committed to being a lifetime partner for property owners, helping them navigate the complexities of real estate investing. Poplar Homes is also exploring avenues to make affordable housing more viable by partnering with builders and developers to ensure positive economic outcomes. Despite the cyclical nature of the industry and varying regulatory environments, Poplar Homes remains focused on providing excellent customer experiences and leveraging technology to create value for owners and residents alike.