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Building a National Brand and Expanding to Different Markets
In this chapter, they discuss the nine-year history of the company and the different eras or epochs it has gone through. The first era was characterized by brute force and building the company's sales team, while the second era focused on operational processes and scaling the business. The third era, which they are currently in, is about building a national brand and expanding to different markets. They also mention their acquisitions and the heavy investment in technology.