After Words

Kelly Weill, Off the Edge: Flat Earthers, Conspiracy Culture, and Why People Will Believe Anything

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Mar 6, 2022
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INSIGHT

Origins As Reaction Against Modern Science

  • Flat Earth revived in the 19th century as a reactionary movement tied to rejecting modern science and secularism.
  • Its founder monetized the idea through books and lectures, sustaining a fringe movement for 150+ years.
ANECDOTE

Zion's Century-Long Flat Earth Rule

  • Zion, Illinois became effectively controlled by a militant Flat Earth church leader who rewrote schools and hymns.
  • Civic pushback briefly ousted him but courts and local power struggles allowed Flat Earth control to persist for decades.
INSIGHT

Algorithms Fueled Modern Resurgence

  • YouTube's recommendation algorithm funneled curious viewers into Flat Earth content by promoting sensational videos.
  • That promotion helped convert viewers and inspired creators to make Flat Earth channels for engagement.
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